There are many unique ways to give back to our communities to serve the common good.
Recently, Andrea Cacurro, from our Hudson Link location, volunteered her marketing expertise at a local high school to help them in their judging of their DECA students’ projects.
DECA is an organization that prepares student (high school in this case) entrepreneurs for careers in marketing, finance, hospitality and management. The program integrates classroom instruction, applies learning, connects to business, promotes competition, and prepares the next generation to be academically prepared, community-oriented, professionally responsible, experienced leaders
Andrea met with eight students and evaluated each of their projects based on product knowledge, their marketing strategy, their identification of their target market, their advertising reach and promotional campaign. She was able to provide them with solid feedback and ranked the presentations. The first-place winner then moved to the state competition (to be held in April) where they will represent their school on a bigger stage.
Thanks, Andrea, for volunteering your time and sharing your knowledge and experience with this next generation of potential business leaders. Who knows – perhaps there’s a future transit marketer in the group.
