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Transdev Adopts Rainbow Logo for Pride Month

In recognition of Pride Month and our commitment to diversity & inclusion, Transdev (worldwide) has adapted our logo (specifically the ‘star man’) to include the symbolic rainbow often associated with June Pride Month. We will be displaying it proudly throughout the month of June.

Interested in the origins of the rainbow flag as a Pride Month symbol? Here’s some background:

The rainbow flag represents the diversity of gays and lesbians around the world featuring six colors: red, orange, yellow, green, blue, and purple; red for life, orange for healing, yellow for the sun, green for nature, blue for harmony, and purple for spirit.

By insisting about the importance of every color of the rainbow, the Pride flag aims to encourage awareness, kindness, and acceptance, and to celebrate inclusivity, diversity and unity.

The Rainbow flag was initially created by the late artist and activist Gilbert Baker in 1978 following the election of Harvey Milk, the first-ever gay person to be elected to office as San Francisco city supervisor in California.

 

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