Chief Operating Officer
Transdev Alternative Services
Katrina Heineking brings more than two decades worth of experience in the transit industry to her role as Chief Operating Officer of Transdev Alternative Services (TAS) – 16 of those years have been with Transdev.
She brings a unique blend of operational and management experience, having been General Manager of various sized transit systems, operated by both the public and private sectors. She is a leader who builds productive, collaborative cultures with high standards for efficiency and teamwork.
In her current role, Katrina leads our TAS division which provides operational services for Waymo’s self-driving development and testing efforts. This includes driver recruitment, training and retention, as well as operations management and oversight in Waymo’s operations in Phoenix, the San Francisco Bay Area, and other locations. Katrina also provides advice and counsel to Transdev’s transit contracts in the Phoenix area.
Katrina has a long record of involvement in a variety of industry and community associations. Since 2008, she has been a board member of the Arizona Public Transit Association (AZTA) and served as its President. She also was a board member of the Southwest Transit Association (SWTA) and of the Friends of Transit Board of Phoenix. She has served on TCRP research panels and on committees and subcommittees for APTA and the Phoenix WTS Chapter and Chamber of Commerce.
Katrina holds a Bachelor of Administration in Business Management from Northwood University and has completed additional coursework in human resources management, federal procurement and grants management, labor negotiations skills, transit planning and public private partnerships.