Executive Vice President, Marketing and Communications
Ruth Otte leads Transdev North America’s marketing and communications efforts, responsible for corporate marketing and branding, messaging, strategic and crisis communications, online and social media strategy, building ridership and passenger loyalty and marketing apps and digital services.
Ruth leads the company’s efforts to build the Transdev brand, supports the business development team in proposal development, and helps build a high-performance culture through employee engagement programs and nurturing values-based leadership throughout the company. She works closely with the international marketing and communications teams on a variety of programs and initiatives.
She brings 25 years of experience developing some of the most successful brands in television and children’s media. She was president of The Discovery Channel for its first nine years, and built the brand from relative obscurity into industry prominence. Ruth was a member of the original team that helped launch MTV in 1981, and worked in senior sales and marketing roles with MTV and VH-1.
Ruth received the cable industry’s “Distinguished Vanguard Award for Leadership” and was voted “Woman of the Year” by the Women in Cable organization. She holds a master’s degree in business administration and a bachelor’s degree in education. She was awarded an Honorary Doctorate in Humane Letters from the University of Maryland.